Setup

Read and follow ../shared/preamble.md — it handles MCP detection, token, and account selection. If config is already cached, this is instant.

Google Ads Audit + Business Context Setup

This is the starting point for any Google Ads account. It does two things:

1. Audits the account — surfaces what's working, what's wasting money, and what to fix first
2. Builds business context — gathers and saves business information to {data_dir}/business-context.json so every other ads skill (copy, landing pages, competitive analysis) can use it without re-asking

Run this before anything else. If another ads skill finds business-context.json missing, it should point the user here.

Scope Detection

The user may pass arguments that narrow the audit to specific campaigns, services, or focus areas. Parse the arguments before starting data collection.

How to determine scope