Setup

Read and follow ../shared/preamble.md (MCP detection, account selection) and ../shared/analysis-principles.md (evidence requirement, guardrails). Both apply throughout this skill — every dimension below is a measurement, not an opinion.

Landing Page Scoring + Diagnostic

Google Ads campaigns fail on the landing page more often than in the auction. A great RSA that sends traffic to a slow, unfocused, or mismatched page burns budget twice — once on the click, once on the lost conversion. This skill scores landing pages on 5 weighted dimensions and emits concrete fixes.

Only score pages that actually run ad traffic. Don't score random marketing pages. Run this on direct request, on auto-handoff from /google-ads-audit (high-CTR / low-CVR ad groups), when QS diagnosis flags "Landing Page Experience: Below Average", or as a preflight before /google-ads-copy writes new copy for a page nobody's validated.

When the question is about ad-to-page fit, high CTR / low CVR, LPX, or testing ads and landing pages together, read references/message-chain-testing.md before scoring. It keeps the diagnosis focused on the paid-search message chain instead of drifting into a generic web-design audit.

Reference

• references/scoring-rubric.md — the 5-dimension weighted rubric, thresholds, and evidence fields. Read before scoring.
• references/message-chain-testing.md — query → ad → page message-chain diagnosis and ad+LP test design.
• ../manage/references/quality-score-framework.md — only when the user's explicit goal is QS improvement.

Phase 1: Resolve the target pages