JTBD Discovery Techniques

Use when conducting interactive discovery conversations to uncover jobs users are trying to accomplish. Adapted from Bob Moesta's Switch interview methodology for AI-guided feature discovery — the user describes their situation, Luna extracts forces and jobs through structured questioning.

Four Forces Extraction

Map user responses to Four Forces of Progress. Each force has characteristic language patterns to listen for and prompts to surface them.

Force 1: Push of Current Situation

User says: "I'm frustrated that..." | "It keeps breaking when..." | "I waste so much time on..." | "The last straw was when..."

Prompts:

• "What's your biggest frustration with how things work now?"
• "Tell me about the worst experience with the current approach."
• "What finally made this intolerable?"
• "What triggered this request — was there a specific incident?"

Force 2: Pull of New Solution