seo-optimizer
SEO Optimizer
Overview
Optimizes digital visibility through entity-based SEO, structured data, and content architecture. Focuses on AI Overviews optimization, E-E-A-T authority signals, and semantic topic clustering rather than keyword-centric approaches.
When to use: Search ranking optimization, structured data implementation, content audits, topical authority planning, featured snippet targeting, Core Web Vitals improvement.
When NOT to use: Paid advertising campaigns, social media strategy, email marketing, brand identity design.
Quick Reference
| Pattern | Approach | Key Points |
|---|---|---|
| AI Overviews | Question-based H2s with direct answers | 1-2 sentence answer before expanding; scannable lists |
| E-E-A-T signals | Experience-led content with author bios | First-hand evidence, SME review labels, credentials |
| Structured data | JSON-LD schema for entities | Organization, Article, FAQ, Breadcrumb schemas |
| Topic clusters | Pillar page + cluster architecture | Internal links flow between pillar and clusters |
| Semantic SEO | Intent mapping + related terms | Map pages to Informational/Commercial/Transactional intent |
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