Meta Ads

Purpose

Use this skill for any Meta Ads read or write. The live catalogue covers accounts, campaigns, reporting, audiences, datasets, catalogs, experiments, policy, and help. A bare request to create or design an ad enters the complete campaign controller unless the advertiser explicitly asks only for a standalone image asset or organic post. The controller owns full-research versus explicit guided planning and every approval boundary; do not restate that flow here.

Ad spend belongs here. "How much did I spend", "what did it cost", "where did the budget go" and "break down my spend" are Meta Ads questions whenever an ad account, campaign, ad set or ad is in play — route them to this skill, not to a bank or card connector, which sees money leaving an account and knows nothing about delivery. Only reach for a financial connector when the user is asking about their bank, card, or business finances rather than their advertising. Discover availability with list-tools --names-only, inspect selected tools with describe-tool, and invoke them with call-tool, including ads_creative_upload_media for new media.