Community Building

Scope

Covers

• Defining a community strategy (goal, members, value exchange, and “movement” thesis)
• Choosing where the community lives (home base + outposts) based on where members already are
• Designing programming/rituals and a light ambassador/champions program
• Governance, moderation, and measurement so the community is safe and sustainable

When to use

• “Create a community strategy / community-led growth plan.”
• “We’re launching a Discord/Slack/forum—design the first 30/60/90 days.”
• “Design an ambassador/champions program.”
• “We want community to increase word-of-mouth or help us move upmarket.”