Retention & Engagement

Scope

Covers

• Diagnosing retention + engagement (cohorts/curves, frequency, segments, drop-offs)
• Identifying the activation / “aha moment” and reducing time-to-value
• Designing habit + re-engagement interventions (daily return, reminders, content loops)
• Creating accruing value and ethical switching costs (“mounting loss”)
• Turning insights into a prioritized experiment + measurement plan

When to use

• “Improve retention / reduce churn”
• “Increase engagement / DAU/WAU”
• “Define our activation / aha moment”
• “D1/D7 retention is low—fix onboarding and time-to-value”
• “Create a retention experiment backlog and a 30/60/90 plan”