Startup Ideation

Scope

Covers

• Turning vague “startup ideas” into structured opportunity theses
• Expanding your information diet to find off-the-beaten-path opportunities
• Running a Why Now analysis based on technology + behavior + distribution shifts
• Identifying tarpits (ideas that look good but are structurally hard) and pruning early
• Scoring ideas and producing a top-idea 1‑pager + 2‑week validation plan

When to use

• “Help me come up with startup ideas in/around .”
• “We have 5 ideas — help us pick one and explain why.”
• “What’s a good Why Now for this idea?”
• “Pressure to do AI — where are real new opportunities?”
• “How do we avoid idea tarpits and pick something differentiated?”