Working Backwards (PR/FAQ + Backcasting)

Scope

Covers

• Turning a product idea into a customer-centric future press release + FAQ (PR/FAQ)
• Creating 2–3 divergent PR options to avoid solution lock-in
• Backcasting a launch: a concrete GTM + operational “machinery” plan from target date back to today
• Surfacing stakeholders, dependencies, constraints, and risks early

When to use

• “Write a PR/FAQ for…”
• “Working backwards from the customer…”
• “Create a future press release / press release from the future”
• “Backcast a launch plan / working backwards timeline”
• “We need alignment on what we’re building before writing a PRD”