working-backwards
Working Backwards (PR/FAQ + Backcasting)
Scope
Covers
- Turning a product idea into a customer-centric future press release + FAQ (PR/FAQ)
- Creating 2–3 divergent PR options to avoid solution lock-in
- Backcasting a launch: a concrete GTM + operational “machinery” plan from target date back to today
- Surfacing stakeholders, dependencies, constraints, and risks early
When to use
- “Write a PR/FAQ for…”
- “Working backwards from the customer…”
- “Create a future press release / press release from the future”
- “Backcast a launch plan / working backwards timeline”
- “We need alignment on what we’re building before writing a PRD”
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