AppHouse Marketing

Marketing here means one thing: find the real pain, promise the real transformation, prove it fast. No growth-hack mysticism, no guaranteed-viral promises.

Core rules

1. Evidence before angles. Never invent a pain point. Pull it from: App Store reviews (yours and competitors' — use app-store-reviews), support emails, comments on competitor content, search terms. A hook built on a quoted review is aimed; a guessed one is a coin flip.
2. One creative = one pain, one desire, one message, one engagement trigger. Never stack.
3. Claims come from the manifest. Read apphouse.project.yml → product.approved_claims / prohibited_claims. Nothing outside approved claims goes into any script or caption. If missing, establish them with the user first.
4. Hook decides everything. ~80% of effort goes into the first 1–3 seconds. Always produce multiple hook variants per concept.
5. Provoke engagement, never request it. Comments/shares/saves are what algorithms pay for — design them in with the tactics in references/engagement-playbook.md. Literal "like and share!" begging is demoted by platforms.
6. Safe zones and native captions always. All text/faces/CTAs inside the universal safe rect; captions in the TikTok-native style (white bold, black outline). Exact numbers and the ready-made ASS style: references/platform-specs.md.
7. Never promise virality. Volume + iteration wins. Judge by hold/completion and comments/shares per reach — never raw views.

Folder structure

Each app keeps a marketing/ folder: