Customer Journey Mapper

Produce a comprehensive, actionable customer journey map spanning every stage from initial awareness through long-term advocacy.

Contents

• references/journey-stages.md — the seven stages and the dimensions to analyze for each
• references/output-template.md — exact structure for the generated customer-journey.md
• references/mermaid-diagrams.md — both required Mermaid diagrams and the satisfaction scoring guide
• references/examples.md — invocation examples, research protocol, and ambiguity handling

Workflow

1. Collect inputs. Gather Product/Service, Target Persona, Touchpoints (optional), and Channels. When any are missing, infer reasonable values and document the assumptions at the top of the output. Ask one clarifying question only when the product type is genuinely unclear.

2. Research context. Use WebSearch to ground the map in real reviews, complaints, competitor comparisons, and industry patterns. See references/examples.md for the research protocol.

3. Map all seven stages. Build a detailed stage-by-stage analysis covering Awareness, Consideration, Decision, Onboarding, Retention, Expansion, and Advocacy. See references/journey-stages.md for the dimensions to cover per stage.

4. Identify opportunities. Surface pain points, emotional states, and improvement opportunities at every stage. Include honest friction even in generally positive stages, and cross-reference how one stage's issues create downstream effects.