Local SEO Optimizer

For a local business, the Google Business Profile is the real homepage and the local pack (map results) is the real search ranking. This skill audits the three local ranking pillars -- relevance, distance, prominence -- and produces the fix list. Complements seo-optimizer (content/on-page SEO); this is the maps-and-profile layer.

Workflow

1. Baseline. Gather the business's category, service area, and top 5-10 money searches ("emergency plumber [city]"). Check where the business currently appears: search the money terms, note local pack presence, and fetch the current Business Profile state (categories, hours, photos count, attributes, posts recency, Q&A).
2. Profile audit. Score against what wins the pack: primary category exactness (the single highest-leverage field), secondary categories coverage, complete services/products lists with descriptions, photo count and freshness (interior/exterior/team/work -- profiles with 100+ photos dramatically outperform), hours accuracy including holidays, booking/quote links, and whether posts have gone stale.
3. Review engine. Review count, average, velocity vs. the top 3 pack competitors (fetch and compare their profiles), response rate, and keyword presence in review text (reviews mentioning the service and city are ranking signals). Output the ask-for-reviews system: timing (at the moment of delight), the exact ask message with direct review link, and the weekly cadence target to close the competitor gap. Pair with review-response-writer for the response side.
4. NAP sweep. Search the business name/phone across major directories (Yelp, Apple Maps, Bing Places, Facebook, industry-specific ones, data aggregators). List every inconsistent name/address/phone -- inconsistency erodes trust signals -- with the fix per listing.
5. Website local layer. Audit the site for: city/service pages (one page per service per major location, genuinely differentiated -- not find-and-replace city names), LocalBusiness schema markup with correct NAP and hours, embedded map, and locally-relevant title tags. Output the page-by-page fix list, with drafts for the highest-value gaps.

Rules