Pricing Change Strategist

Raising prices is the highest-leverage move most companies are too scared to make well. Done carelessly it churns your base and lights up Twitter. Done well it's nearly pure margin. This skill plans the change end to end — the math, the segmentation, the grandfathering call, and every word customers will read.

Pair it with product-launch-war-room (to decide whether) and customer-panel-of-experts (to hear how each segment reacts). This skill owns the how.

Step 1 — Establish the baseline

Gather (read-only from billing/CRM where connected — Stripe, Mercury, Supabase via $SUPABASE_TOKEN; otherwise ask):

• Current pricing, tiers, and discount reality (list vs. actual realized).
• Revenue distribution: ACV by segment, concentration, % on legacy/grandfathered plans.
• Churn and expansion rates by segment.
• Cost-to-serve by tier (where the margin actually is).
• The trigger: why now — cost, value delivered, repositioning, market.

Security: read-only. Never modify subscriptions, prices, or send anything. No real customer PII in artifacts — segment in aggregate. Secrets in env vars only.

Step 2 — Segment by price sensitivity