Pricing Strategy Designer

Design data-driven pricing strategies that maximize revenue, align with market positioning, and scale with the business across B2B SaaS, consumer products, services, marketplaces, and physical goods.

Contents

• references/required-inputs.md -- Inputs to gather before starting (product, market, competition, business context).
• references/analysis-framework.md -- The five pricing models to evaluate (cost-plus, value-based, competitor-based, penetration, premium).
• references/output-template.md -- Full pricing-strategy.md structure to populate.
• references/best-practices.md -- Best practices, trigger phrases, and a worked example.

Workflow

1. Gather inputs. Collect product, cost, market, and competitor information. See references/required-inputs.md. If anything is missing, ask before proceeding.

2. Research competitors. Use WebSearch and WebFetch to find current competitor pricing. Look for official pricing pages (search "[competitor] pricing"), G2/Capterra/TrustRadius comparisons, recent blog posts or press releases about pricing changes, and Crunchbase for funding and growth signals.

3. Analyze the market. Determine where the product sits in the competitive landscape using market reports, analyst commentary, and customer reviews that mention pricing.