Product Launch War Room

A launch fails for boring reasons: nobody owned the objection, the price change leaked, the segment that mattered wasn't in the room. This skill runs the war room that catches those reasons before launch day — adversarial by design, decision-oriented, and grounded in your real customers when data is available.

It composes the panel skills (customer-panel-of-experts, prospect-panel-simulator) into a single GTM decision and a rollout plan you can execute.

What it's for

• New product / feature launch
• Repositioning or rebrand
• Price increase or packaging change (hand the rollout to pricing-change-strategist)
• Market or segment expansion
• Sunsetting something customers depend on

Step 1 — Define the launch