going-viral
Going Viral — the strategy, not just the hook
Most "go viral" advice is tactics with no spine. This is the spine: virality is engineered, not lucky. Pick ONE goal → manufacture the emotion that drives it → build the hook + funnel around it. The reel manufactures the feeling; the caption/DM delivers the value.
Distilled from 160+ analysed viral reels + the research consensus (Berger & Milkman: sharing is driven by high arousal, not positivity; ~68% of people share to signal who they are; saves = a promise to future-self; open loops must stay open past the 7–15s checkpoint).
When to use
The user has an idea (or a flopping account) and wants reach/saves/shares/followers/leads — not just a better opening line. (For only the first 1–3 seconds, use viral-hook-writer. To run the whole pipeline, use content-factory.)