Hook mining

Most AI hook writing is slop for one of two reasons: it copy-pastes a hook that worked for someone else, or it "rewrites" it until the English is flat and the psychology is gone.

This does neither. It keeps the data for what worked — the structure, the psychological mechanism, the rhythm — and swaps only the power words. Proven skeleton stays, skin changes.

1. Get real hooks in

You cannot mine what you do not have. The input is a CSV of hooks that actually performed:

• a Sandcastles (sandcastles.ai) export — it analyses the top videos in your niche and ranks the best hooks; export that tab to CSV
• any social-analytics export with a hook/title/caption column and a views/likes/score column
• competitor hooks pulled with the agent-reach skill, or breakdowns from reel-analyzer

Column names are never predictable, so don't hand-parse.