Positioning Audit

A profile can sound polished and still give a stranger no reason to care. This skill finds the actual promise, proof, audience, and category language already present, then identifies the smallest credible change. It does not manufacture differentiation.

1. Assemble the evidence

Ask for the current bio/profile, offer or landing-page copy, three to five customer quotes or outcomes approved for use, and two to five competitor profiles or posts. Ask what action the profile should earn: follow, DM, email signup, or purchase.

If customer proof is absent, stop at a diagnosis. A new promise without proof is copywriting, not positioning.

2. Map the current message

For the brand and each competitor, record: