Pricing Optimizer

Overview

Compare your current pricing against actual costs to calculate true margins per product or service. Identifies underpriced offerings, estimates the revenue impact of price adjustments, and suggests target pricing based on desired margin.

Wilson Tools Used

• spending_summary — calculate COGS and direct costs per category to determine cost basis
• transaction_search — pull revenue by product or service line, identify transaction volumes and average transaction size

Workflow

1. Ask for the analysis period and list of products/services offered (or detect from transaction categories).
2. Use transaction_search to find all revenue transactions, grouped by product/service type.
3. Calculate: average sale price, total units sold, total revenue per offering.
4. Use spending_summary to identify direct costs associated with each product/service.
5. Calculate per-offering economics: