Build Business Case

Turn uneven account evidence into a customer-led, decision-useful value case. This skill owns the business-case logic and drafts; it is not generic product positioning, a presentation-design workflow, or a writeback workflow.

Start with the customer, not the product. Follow this chain on every run:

customer context -> account-native anchor -> workflow -> use case -> value drivers -> metrics -> quantified impact -> narrative -> public research when useful

If the evidence cannot support credible math, produce a clearly labeled structural case and the smallest validation plan needed to make it finance-ready.

Common Skill Instructions

MANDATORY: If not already in context, read and adhere closely to plugins/sales/skills/index/SKILL.md## Cross-Skill Best Practices.

Key Dependency Categories

Use only lanes that materially improve the case.