Content Frameworks Reference

QUICK REFERENCE — FRAMEWORK PICKER

Framework	Best For	Structure
AIDA	Cold emails, awareness	Attention → Interest → Desire → Action
PAS	Pain-driven content	Problem → Agitate → Solution
BAB	Transformation stories	Before → After → Bridge
4Ps	Persuasive copy	Promise → Picture → Proof → Push
PASTOR	Long-form sales	Problem → Amplify → Story → Transformation → Offer → Response
FAB	Product descriptions	Features → Advantages → Benefits
Hook-Story-Offer	Social media, webinars	Hook → Story → Offer

This skill is READ-ONLY reference material. It does NOT generate content — other skills reference this.

Comprehensive guide to copywriting frameworks, content structures, and persuasion principles.

Primary Copywriting Frameworks