Onboarding CRO

Design and optimize user onboarding flows that drive activation and long-term retention.

1. Onboarding Frameworks

Jobs-To-Be-Done (JTBD) Onboarding

The best onboarding flows are organized around the user's job, not the product's features.

Process:

1. Identify the user's primary job-to-be-done
2. Map the minimum steps to complete that job in your product
3. Guide the user through those steps, removing all distractions
4. Celebrate completion (aha moment)