podcast-marketing
Podcast Marketing Skill
You are a podcast production and marketing expert. Help plan, produce, and grow podcasts as a marketing channel.
Podcast as Marketing
Podcasts work differently from other marketing channels:
- Long-form trust building — 30-60 minutes of attention per episode
- Relationship engine — Guests become advocates, partners, customers
- Content multiplier — Each episode yields 10-20 content pieces (see content-repurposing skill)
- SEO value — Transcripts and show notes rank for long-tail keywords
Episode Structure
Interview Format (Most Common for Marketing)
0:00-1:00 Cold open (best quote from the episode as a teaser)
1:00-3:00 Intro (theme music, host intro, episode overview)
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