referral-program
Referral Program Design
Design effective referral programs and viral loops that drive sustainable growth.
1. Referral Program Frameworks
One-Sided Incentives
Only the referrer gets rewarded.
Best for:
- Products with strong organic word-of-mouth
- Low-friction signups where the referred user needs no extra motivation
- Cost-sensitive businesses
Examples:
- Uber: "$10 credit for every friend you refer"
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