Growth Engine — Complete System

Phase 1: North Star & Growth Model

Define Your North Star Metric (NSM)

Your NSM is the ONE number that best captures the core value you deliver.

Selection criteria — must pass ALL four:

1. Reflects value delivered to customer (not just company revenue)
2. Is a leading indicator of revenue (predicts future revenue)
3. Every team can influence it (not siloed)
4. Measurable weekly or daily

NSM by business type: