Motion graphics

Make the piece a top motion studio would put in its reel: an idea for this subject, designed and moved with intent, that makes people understand it or want it. Surprise us; the expected version is not the goal.

What has to be true

• It belongs to this subject. The idea, the pictures and the motion come from what it is about; nothing in it could be moved into another company's film.
• The person's facts and brand. Every number, name, quote and claim as they gave it, none made up; a chart's shapes match its values, with units and where the data comes from; when there is a voice, the picture shows what it says as it says it. Their logo, colors and type are used as given, never redrawn.
• It holds up next to the best motion work you know. Watch the whole film as a viewer would, and keep refining until it does.
• It stays editable: the person can change any word or number later.

What you have