Identify the task type:
- Usage decay churn: paying accounts that may cancel because product engagement is weakening.
- Friction-to-churn: accounts where unresolved product or support pain is becoming retention risk.
- Activation failure: trials, new accounts, or recently converted accounts that are not reaching first value.
- Expansion readiness: healthy customers with evidence they may upgrade, add seats, or buy more.
Discover candidates.
- For usage decay churn, call outlit_churn_pretriage first when it is available. Treat the surfaced customers as the investigation set unless the user explicitly asks for a broader scan.
- For activation failure, call outlit_activation_pretriage first when it is available. Treat the surfaced customers as the investigation set unless the user explicitly asks for a broader scan.
- Use outlit_schema before SQL when you need view names, columns, or valid query surfaces.
- Keep SQL on the public activity, customers, users, and revenue views. Do not query a non-public events view.
- Use outlit_query for cohorts, usage trends, active-user counts, activation gaps, revenue filters, event aggregates, and repeated signal patterns.
- Use outlit_list_customers for portfolio scans, billing status, MRR, activity recency, and customer search.
- Use outlit_list_users when account-level behavior depends on user activation, active users, or champion disappearance. When using the CLI directly, filter users with the stable customer ID, not a display name or domain.
- Use outlit_search_customer_context for thematic discovery across customers.
Gather account evidence.
- Use outlit_get_customer with relevant includes before deep analysis.
- Prefer stable customer IDs or domains from SQL/search results for follow-up lookups. Avoid ambiguous display-name lookups when names share prefixes.
- Use outlit_get_timeline when recency, sequence, or behavior changes matter.
- Use outlit_list_facts for known account facts, health indicators, support issues, billing context, activation context, and relationship notes. Default to active facts for live reviews, and use factTypes to narrow extracted customer-memory facts when helpful.
- Use outlit_get_fact or outlit_get_source when a claim needs stronger evidence.
Rank only after reviewing evidence.
- Keep the search bounded: inspect the strongest 20-30 candidates, deep-dive no more than 10, then rank the best 5-8.
- Prefer stronger evidence over generic SaaS heuristics.
- Prefer paying customers for churn and expansion work.
- For activation failure, include trials and newly converted customers.
- Say when data is sparse, stale, or contradictory.

Signal Boundaries

Keep these categories separate:

Usage decay churn: reduced or stale product behavior for a paying account, especially after prior engagement.
Friction-to-churn: unresolved blocker, failed integration, bug, complaint, or support issue that threatens value realization.
Activation failure: account has not reached first value for its lifecycle stage.
Expansion readiness: account shows buying intent, capacity pressure, plan-limit pain, seat growth, or strong value realization.
Renewal or procurement risk: contract, legal, pricing, or procurement risk. Do not call this churn unless there is cancellation, downgrade, non-use, or failed value realization evidence.
Billing cancellation, subscription pause, legal review, procurement delay, or renewal risk can support a finding, but they do not replace the specific evidence required by each agent.
Behavioral/anomaly fact types can be useful if present, but do not require or assume them. Many customers will not have configured core actions, activation paths, or funnel paths. Use SQL over the activity, users, and revenue views as the primary source for usage decay and activation analysis.

Useful Fact Filters

When calling outlit_list_facts, prefer non-behavioral customer-memory filters:

Usage decay churn: factTypes: ["CHURN_RISK", "SENTIMENT", "PRODUCT_USAGE", "CHAMPION_RISK", "BUDGET"].
Friction-to-churn: factTypes: ["CHURN_RISK", "SENTIMENT", "REQUIREMENTS", "PRODUCT_USAGE"]; use sourceTypes: ["SUPPORT_TICKET"] when looking for support-backed evidence.
Activation failure: factTypes: ["REQUIREMENTS", "PRODUCT_USAGE", "SENTIMENT", "CHURN_RISK"].
Expansion readiness: factTypes: ["EXPANSION", "PRODUCT_USAGE", "REQUIREMENTS", "SENTIMENT"].

Do not request CORE_ACTION_DECAY, CADENCE_BREAK, QUIET_ACCOUNT, ACTIVATION_RATE_DROP, or FUNNEL_DROPOFF as fact filters. Those come from anomaly detectors and are not part of the public filter surface for these agents.

Agent-Specific Guidance

Usage Decay Churn

Look for:

declining usage or fewer active users
stale recent activity after prior engagement
core workflows no longer used
power users or champions disappearing
paying accounts with no meaningful product activity
deterministic pretriage matches from outlit_churn_pretriage, including stale activity, low active days, usage drops, past-due billing, stale users, or all recently active users becoming inactive

Avoid:

ranking a customer only because usage is low
ranking subscription cancellation, subscription pause, renewal negotiation, legal review, or procurement delay as usage decay unless there is also declining or stale product usage
ranking already-churned accounts as live churn risks
treating a new or tiny customer like a mature account
treating renewal negotiation as churn without product or cancellation evidence
padding a ranking when pretriage or discovery candidates do not survive evidence review

Output discipline:

Start with Candidate review summary: and state reviewed, ranked, and excluded counts.
For each ranked customer, include a hard signal, supporting context, confidence, recommended action, and missing data.
Include excluded candidates with a short reason when candidates were reviewed but not ranked.
If a usage-decay review inspects an already-churned account, include it in excludedCandidates with an exclusion reason instead of rankedCustomers; keep candidateReviewSummary counts aligned with the reviewed, ranked, and excluded totals in the notification payload.
Call outlit_send_notification once after evidence review. Use severity low and rankedCustomers: [] when no live account survives the evidence gate.
For usage-decay, the notification payload must include candidateReviewSummary, rankedCustomers, excludedCandidates, dataQualityNotes, and openQuestions.
Do not rename JSON keys. Use mrrCents and confidence values high/medium/low.
Treat pretriage activity metrics as hard behavior evidence. If timeline/search/fact context is sparse, lower confidence instead of excluding solely for sparse context.

Friction-to-Churn

Look for:

repeated complaints
unresolved blockers
failed implementation or integration attempts
negative sentiment tied to value realization
support pain paired with usage decay, payment risk, or disengagement
continued usage with declining trust, manual workarounds, paused rollout, or proof requests after a product/support issue
source-backed patterns that connect support, conversations, facts, and product behavior into one account story

Avoid:

treating support volume alone as risk
ignoring customers who are noisy because they are deeply engaged
ranking already-churned or closed-lost accounts as live friction-to-churn unless the user explicitly asks for postmortems
treating a closed-lost CRM stage as stronger evidence than current support, conversation, usage, and fact context
treating legal review, procurement delay, security addendum negotiation, renewal pushback, or generic spend pressure as product or support friction
filling the ranking with generic churn-risk, renewal-risk, spend-pressure, or usage-slowdown accounts when direct product, implementation, integration, bug, support, or blocker evidence is missing

Investigation discipline:

For top candidates, use facts and search before final ranking when those tools are available.
Prefer live-risk accounts where the risk is subtle but source-backed: the customer still uses the product, but support tickets, emails, calls, Slack/internal notes, or usage events show trust erosion.
When facts reference underlying sources, inspect the fact or source when needed instead of relying only on the assertion text.
Do not let billing or CRM status do all the work; the finding should still explain the product/support friction that is creating the retention risk.

Activation Failure

Look for:

trial or new account with no activation event
deterministic pretriage matches from outlit_activation_pretriage, including no activated users, no namespaced Outlit activation stage event, stale user activity, or no recent product activity
setup started but stalled
onboarding or integration blockers
conversation interest without product follow-through
no payment method or no team adoption after initial signup

Avoid:

calling an account failed just because it is early
ignoring stated intent if the product behavior contradicts it
ranking mature paying churn-risk accounts unless they are clearly still pre-activation or post-sale onboarding is incomplete
classifying explicit external, anonymous, test, or API-only pseudo-customers as activation failures unless they have a real customer identity and lifecycle evidence
rejecting a candidate solely because sandbox or demo data uses generic names or domains; require stronger pseudo-customer evidence, such as unknown domain, external org placeholder, API-only identity, no users, and no lifecycle trail

Output discipline:

Start with Candidate review summary: and state reviewed, ranked, and excluded counts.
Treat activation pretriage metrics as hard behavior evidence. Use richer Outlit evidence to explain why the activation gap matters, not to re-discover the gap from scratch.
Call outlit_send_notification once after evidence review. Use severity low and rankedCustomers: [] when no account survives the evidence gate.
Do not expose internal event names or SQL details in customer-facing recommendations.

Expansion Readiness

Look for:

usage growth across users, teams, or workflows
plan limits, seat pressure, or volume constraints
starter/small-plan accounts with power-user behavior
positive sentiment and clear value realization
questions about premium capabilities or adjacent use cases

Avoid:

treating healthy usage alone as expansion intent
ranking plan mismatch, high MRR, or broad feature usage without buying intent, plan-limit pain, capacity pressure, seat or team growth, or a premium-feature request
recommending outreach without a concrete expansion path

Output Rules

For portfolio reviews, return a compact table first:

| Customer | Signal | Confidence | Why now | Recommended action |
| --- | --- | --- | --- | --- |

Then include short evidence notes for each ranked customer:

customer name and domain
billing or lifecycle context
evidence used
why the category applies
what would change the assessment

For these growth-agent commands, call outlit_send_notification by default after evidence review and before the final answer. For this command family, that outlit_send_notification call is a required structured-output step, not an unsolicited external action, as long as it follows the payload and severity rules below.

When using outlit_send_notification:

keep title short and specific
use message for a brief summary
set severity only to low, medium, or high
put a JSON-compatible object in payload; do not pass a JSON string, markdown table, code fence, or prose blob
include candidateReviewSummary, rankedCustomers, excludedCandidates, dataQualityNotes, and openQuestions in the payload when returning portfolio or scoped growth-agent results
use stable payload keys so Slack receivers and downstream automation can parse the result

Do not send messages, create tasks, update CRM records, or take external actions unless the user explicitly asks and the necessary tools are available.

outlit-growth-agents

Outlit Growth Agents

Shared Review Process