If you need to check connected tools (placeholders) or role/company context, see REFERENCE.md.

Competitive Analysis Skill

Frameworks and methodologies for researching competitors, comparing positioning, and identifying market opportunities.

Data sources

Use SEO for competitor traffic, keyword rankings, and content gaps; knowledge base for existing battlecards, positioning docs, and past competitive briefs; product analytics (if connected) for your own traffic and conversion context. See REFERENCE.md. If no tools are connected, use web search and note "Connect SEO or knowledge base for richer competitive data."

Competitive Research Methodology

Research Sources

Gather intelligence from these categories of sources: