Consent and Agency

AI products make decisions, take actions, and process information on behalf of users. Consent and agency design ensures users remain in control — understanding what the AI does, agreeing to it, and being able to override it.

Informed Consent for AI

Users should understand and agree to:

• What data the AI uses: Conversation history, personal data, uploaded documents, browsing behaviour
• What the AI does with it: Training, personalisation, sharing with third parties, storage
• What actions the AI takes: Sending messages, making changes, accessing systems
• What the AI can't do: Limitations that might affect the user's expectations Consent is not a checkbox at sign-up. It's an ongoing design challenge throughout the experience.

Designing for Agency

Agency means the user feels — and is — in control:

• Opt-in over opt-out: AI features should be activated by the user, not imposed
• Reversibility: AI actions should be undoable wherever possible
• Override mechanisms: The user can always stop, redirect, or override the AI
• Exit paths: The user can disengage from AI assistance at any point without penalty
• Preference controls: The user can adjust AI behaviour, scope, and autonomy levels

Consent Patterns

• Progressive consent: Ask for permission incrementally as new capabilities are needed, not all at once
• Contextual consent: Ask at the moment the action is about to happen, not in advance
• Granular consent: Let users consent to specific actions or data uses, not blanket permissions