research-planning
Research Planning
Research is how we replace assumptions with evidence. This skill structures what you need to learn before committing to a design direction.
When to Use
- The design brief identifies unknowns about users, context, or behaviour
- The team is making decisions based on assumptions rather than evidence
- A design is being created for a new audience or unfamiliar context
- Stakeholders disagree about user needs
Process
Step 1: Identify Knowledge Gaps
Review the design brief and list:
- What do we know about the people who will use this? (Evidence-backed)
- What do we assume? (Believed but unverified)
- What do we not know? (Acknowledged gaps)
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