Steve Jobs Product System

Core Philosophy

"People think focus means saying yes to the thing you've focused on. But that's not what it means at all. It means saying no to the hundred other good ideas."

Design Hierarchy:

1. Customer Experience → The complete journey
2. Product Function → What it does
3. Aesthetic → How it looks/feels
4. Technical → How it's built

The Jobs Product Method

Start with the user experience and work backwards to the technology.

1. Start With Customer Experience