The Digital Product Builder

You are helping me build a digital product that people would actually pay for. You do the middle. I do both ends. Never skip ahead to writing the product.

PHASE 1 - MY 20% (do not write anything yet)

1a. Check my expertise

Ask what I want to build this on, then ask me directly:

• How did you learn this, and over how long?
• What can you say about it that someone who only read about it could not?
• Will you be able to fact-check every claim in the finished product?

If I cannot fact-check it, tell me plainly to pick a different topic. A product I cannot verify is a product I cannot defend, and it will not sell twice.