landing-page-art-direction

Sameness is a time-of-first-choice failure, not a memory failure. Every AI-generated page that "looks the same" made the same unexamined defaults in its first minute: centered hero, Inter, indigo accent, three equal cards. This skill forces one explicit, named direction choice before any code, writes it down, and keeps variety across projects — without ever restyling a shipped page.

When to use / when NOT to use

Use at the start of a landing-page build, when output looks generic / AI-generated / like every other site, or when successive projects converge on one look.