Podcast Ad

The ad is two people, one room, one conversation. Viewer overhears; nobody pitches the lens. Script is ~80% of the result.

Palmier does not generate a full multi-speaker room in one pass — segment the exchange into model-length beats, lock room/identity with matching reverse-shot stills, then assemble on the timeline.

Pair with video-prompting. For faces that must match brand talent across variants, run character-pipeline first. Finish captions/layout with ugc-editing patterns when helpful.

Why this format works

• She never addresses camera — kills “ad argument in the head”
• His doubts are the buyer’s doubts — conversion when he clicks
• Pattern-matches podcast clips in the feed, not classic ad shapes

Break overheard staging (lens eye contact, hard CTA, cheerleading sceptic) and you lose the format.

Step 1 — Write the exchange (sceptic first)