content-calendar

CALENDAR GENERATION WORKFLOW

Input Required

1. Campaign or period being planned (e.g. Q2 campaign / 12 weeks)
2. Campaign brief (load from /campaign output or paste)
3. Channels to cover (LinkedIn / Email / Blog / Social / Paid / Webinar)
4. Content production resources (who, how many pieces per week)
5. Key dates: product launches, events, seasonal peaks, deadlines
6. Pillar content (cornerstone asset the calendar is built around, if any)

Calendar Architecture Principles

THE PILLAR-CLUSTER MODEL: Pillar content: 1 major asset per 4-6 weeks (whitepaper, guide, report) Cluster content: 4-8 derived pieces per pillar (posts, emails, snippets) All cluster content links back to the pillar. This multiplies reach from each research investment.