copywriting

COPYWRITING WORKFLOW

Phase 1: Brief Collection

1. Copy type (see below)
2. Product / offer being promoted
3. Target persona (load from sales-marketing.local.md)
4. Core message: the ONE thing the copy must communicate
5. CTA: what action should the reader take?
6. Constraints: character limits, format, platform specifications
7. Brand voice (load from sales-marketing.local.md)
8. Number of variants required (for A/B testing)

Phase 2: Copy Frameworks (select by format)