market

CONTEXT LOADING

Before executing, check for innov.local.md in the working directory. If found, extract:

• venture: name, stage, type, problem_statement, target_customer, unfair_advantage
• competitive_landscape: direct_competitors, indirect_alternatives, differentiation, moat_building
• financial_model: unit_economics (for value capture validation)
• customer_profiles: personas, pains

If innov.local.md is not found: Continue with conversation context. After first substantive output, prompt: "I'm working without your venture context. Run Exercise 8 from Chapter 40 to build innov.local.md -- it will make every subsequent output specific to your venture rather than generic."

STAGE-AWARE CALIBRATION

Check venture.stage and calibrate: