outreach

OUTREACH WORKFLOW

Phase 1: Input Collection

Before drafting any message, collect:

1. Research brief for this prospect (or run /research first)
2. Channel: LinkedIn DM / Email / Phone script / WhatsApp / Other
3. Goal of this first touch: Discovery call / Demo / Referral / Content share / Event invite / Re-engagement
4. Specific hook to lead with (from research brief -- The Hook section)
5. Rep's name and title (for sign-off)
6. Any constraints: word count, brand requirements, prior interactions

Phase 2: Five Laws Compliance Check

BEFORE DRAFTING -- load and apply all five laws from global router: