performance-analysis
Installation
SKILL.md
ANALYSIS WORKFLOW
Phase 1: Data Collection
Accept via MCP connection or pasted data:
- Channel-level performance (impressions, clicks, CTR, conversions, spend)
- Lead data by source (volume, score distribution, conversion to opp)
- Email performance (open rate, click rate, unsubscribes by email)
- Content performance (downloads, time-on-page, shares)
- CRM data (lead to MQL to SAL to opp conversion rates by source)
- Budget pacing (spend to date vs. plan)
Phase 2: Analysis Framework
LAYER 1 -- ARE WE ON TRACK? Compare actuals vs. targets for primary KPI and secondary KPIs. Classify each metric: On track / At risk / Off track