sequence

SEQUENCE DESIGN PRINCIPLES

Before building any sequence, apply these principles:

1. QUALITY OVER VOLUME: Each touch must add value or offer a new angle. Never send "Just checking in." Never repeat the same message. Each touch uses a DISTINCT hook, proof point, or angle not present in any previous touch. Plan the distribution of available hooks across touches before writing — do not front-load all proof points into Touch 1.

2. CHANNEL VARIETY: Mix LinkedIn and email. Different channels reach people at different moments. Phone for HOT leads after Touch 2.

3. VALUE ESCALATION: Early touches are about them. Later touches introduce social proof and specifics. Final touch is graceful exit. Reserve your strongest proof point (case study, customer result) for Touch 3-4, not Touch 1 — social proof converts better after rapport is established.