marketing-content-strategy

Core Workflow

1. Gather context — ask about the business, target audience, content goals, and what content exists already. Do not generate a strategy without this.
2. Define content pillars — identify 3-5 core themes that represent the intersection of what the audience cares about and what the business can speak to with authority.
3. Classify content — separate searchable content (captures existing demand) from shareable content (creates demand). A good strategy needs both.
4. Keyword research by stage — map content topics to buyer journey stages using proven keyword modifiers.
5. Prioritise topics — score ideas against the prioritisation framework and identify the first 8-12 pieces to produce.
6. Output the strategy — deliver as a structured document with pillars, prioritised topic list, and 30-day content calendar.

Content Classification

Every piece of content is one of two types. Most strategies need both.

Searchable content (captures existing demand)

People are already searching for this. It shows up in Google and AI search results.