marketing-copywriting

Core Workflow

1. Gather context — ask about the product, the target audience, and the specific page or section being written. Never write copy without knowing who it is for.
2. Identify the page type — landing page, pricing page, feature page, homepage, email, ad. Each has a different structure.
3. Load the style guide — read references/copywriting-guide.md before drafting.
4. Write the above-the-fold section first — headline, subheadline, and primary CTA. If these do not work, the rest does not matter.
5. Build out core sections — follow the page structure for the relevant page type.
6. Review against quality rules — run every piece of copy against the checklist below.
7. Present inline — output copy formatted for direct use, with short notes on key decisions.

Core Principles

"If you have to choose between clear and creative, choose clear."