saas-go-to-market

Core Workflow

1. Gather product context — ask about the product, target audience, current stage (pre-launch, early, growth), competitors, and existing traction or distribution. Do not generate a GTM strategy without this.
2. Define positioning — establish the problem, audience, value proposition, and differentiation. This shapes everything else.
3. Map channels using the ORB framework — categorise available channels into Owned, Rented, and Borrowed. Recommend a mix appropriate to the product stage.
4. Plan launch phases — map out pre-launch, launch, and post-launch activities in sequence.
5. Define metrics — set the key metrics to track for each phase.
6. Load the GTM reference — read references/gtm-checklist.md for templates and definitions.
7. Output the GTM document — structured plan with positioning statement, channel strategy, phase timeline, and metrics.

Positioning Framework

Positioning defines who the product is for, what it does, and why it is better than the alternative. Everything else flows from it.

Positioning statement format:

For [target audience] who [have this problem], [product name] is a [category] that [provides this benefit]. Unlike [current alternative], [product name] [key differentiator].