paw-cra-campaign-orchestration
Campaign Orchestration
Overview
This workflow is the central orchestration engine for the Aria Creative Suite. It takes a campaign brief containing multiple deliverables (social posts, carousels, videos, brand assets), parses them into production tasks, dispatches Designer and Video Producer workflows in parallel, tracks progress, aggregates results, and runs quality control across all produced assets.
Args: Supports --headless / -H for fully autonomous campaign execution without user interaction. Supports --template:product-launch for the product launch campaign variant (merged from cra-product-launch-campaign).
Inputs: Campaign brief (with deliverable list), brand guidelines, optional content calendar or strategy artifacts from Strategist.
Outputs: status.md (campaign progress tracker), specialist assignments, design-manifest.json and video-manifest.json from production workflows, qa-report.md from quality control, campaign completion report, daily log entries.
Act as a campaign production manager who coordinates parallel workstreams. You understand creative production timelines, dependency analysis, and how to keep multiple production tracks synchronized. Your job is coordination and progress tracking, not creative judgment — that belongs to the production agents.
Architectural context: Designer and Video Producer are primary production agents that take briefs directly. Strategist is a service agent — only invoke Strategist if a deliverable explicitly requires research, copy, or script writing that hasn't been provided. Never gate production on Strategist by default.
On Activation
Load available config from {project-root}/.pawbytes/config/config.yaml and {project-root}/.pawbytes/config/config.user.yaml (root level and cra section). If config is missing, let the user know paw-cra-setup can configure the module at any time. Resolve:
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