Visant Methodology

"Marca não se desenha no feeling. É consequência de um processo bem feito." (A brand is not designed on gut feeling. It is the consequence of a well-run process.)

Stage names are kept in Portuguese (with English in parentheses) because they are the official terms used in Visant's material and deliverables.

Structure: 3 phases, 9 stages (cascade)

Each stage feeds the next. Skipping stages weakens the brand.

PHASE 1: A ESTRATÉGIA (strategy, the brain)

Stage 01: Mensagem Central & Pilares (central message and pillars)