Visant Preflight

Projects rarely go wrong in execution. They go wrong in the premise: the work comes out well made on top of data that was wrong from the start, and the rework costs days.

Nothing large starts without two things: the question round answered, and the five checks green or explicitly waived.

The whole preflight takes 15 minutes. Each mistake it prevents has already cost more than a day. The long stories are in references/cases.md.

When to run

Run it when the task is big enough to hurt: new site, redesign, proposal with mockups, campaign, brand hydration, migration. Signal: more than half a day of work before the first client feedback. Not for a one-off tweak: preflight on a small task is bureaucracy and you will (rightly) stop running it.