Brand Identity Skill

Orchestrates Pesty's pest-control brand-identity pipeline in-agent: build a defensible brand identity from research, or grade an existing one against the Wheeler ideals.

Pesty-internal dependency: the generate/audit pipeline reads reference JSONs, prompts, and templates from a private asset repo at ~/Projects/Pesty/brand-builder/ that is NOT part of this public repo. Outside Pesty, the methodology and rubrics here are still readable and usable, but the end-to-end pipeline cannot run without an equivalent asset repo in place.

Mode Detection

Determine mode before doing anything:

• generate (default, the common case): build a new brand identity from research. Follow references/process.md.
• audit: grade an existing brand (a URL or an existing brand-guidelines.md). Follow references/audit.md.

If the request is ambiguous, assume generate and confirm the client with the user.

HARD RULES (non-negotiable)