StoryBrand SB7 Skill

Mode Detection

Determine mode before doing anything else:

• Write mode: User wants to CREATE copy (homepage, email, ad, one-liner, landing page).
• Audit mode: User wants to EVALUATE existing copy against SB7.

WRITE MODE

Step 1: Build the BrandScript (REQUIRED — never skip)

Read references/brandscript.md for the full 8-question BrandScript with examples and language patterns.

If client/brand context is already known in this session, fill in the BrandScript from context and only ask when an answer cannot be confidently determined. Otherwise, ask each question. Record all answers before writing any copy.