Benchmark Methodology

Use this skill to turn a scoped competitor set into comparable, defensible scores. Each competitor is assessed on the same nine dimensions, with explicit 1–5 rubrics, then captured in a uniform profile card. Consistency is the point: scores are only useful if the same evidence would earn the same number for any competitor.

Use When

• A scoped, tiered competitor set from competitive-platform-analysis is ready to score.
• Comparable, evidence-anchored scores are needed across competitors — not gut-feel rankings.
• The client's strategic tension (the paired axes defining their target white-space) has already been established.
• Preparing to produce profile cards for assembly in competitive-report-structure.