Competitive Analysis Skill

Overview

Generate Section 06 of the business plan: the competitive analysis. Use this skill to map the real competitive landscape, test the strength of the business position, and show what actually makes the venture defensible.

Use When

• Use when drafting or revising the competitive analysis section for a plan, proposal, or pitch.
• Use when the business needs a credible account of competitors, substitutes, and market position.
• Use when pricing, marketing, or moat claims need to be tested against reality.

Do Not Use When

• Do not use to make vague claims that the business has "no competition".
• Do not confuse competition mapping with customer segmentation or market sizing.
• Do not claim a moat unless the evidence supports it.

Required Inputs